Tag Archives: marketing

ThankFuL

It’s Thanksgiving and I wanted to share why I am thankful.

I am of course thankful for my family and my health, but I’m also thankful for the talents that God has given me to share with you. I’ve always known I was meant to do something special with my talents, I just didn’t know what I was meant to use it for.

So about 8 years ago I tried to create, brand and market my own company. I mapped out this outline of what I wanted my company to be, I researched and figured how much money I should sell my merchandise for and how much money I would make in return. What I realized from all that research is that it’s hard work trying to get a business off the ground by yourself.  There is no instant fix or easy route to be successful, you have to actually put in hard work. My idea was to create dance DVDs. I knew I had something special and I wanted to share it. But without proper funding, trustworthy and a hard working team, that dream sat on the back burner for 8 years.

Last year in 2015, something in me said, “this is the year your project goes public.” I was determined. When I put my mind to something, I tend to get it done. So I worked hard on building my brand, by building my body and extending my dance program to the masses. I did master classes to raise money for production of my dance workout video. I hired dancers and a videographer. I was so happy and thankful for those that gave generously.  I made the dance workout video and I was ready to sell.  But the powers that be intervened.  Someone saw the mistake I was about to make and helped me rethink my marketing approach.

So for the past year, I’ve had to start from scratch. We are now in the latter stages of my project, which is the hardest part. Funding. Once I get the right amount of funds, it will be a snowball effect. I’m looking forward to 2017 and making my long awaited dream come true. I can not wait for everyone to experience “LAMESHA”-a new, fun and effective way to dance yourself into shape. I am also thankful for you all, because you will always be my motivation to use the talent I was giving to make the world happy and healthy.

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